Fire Gully farm was one of the original group settlement blocks taken up in 1922 in the Willyabrup locality of the Margaret River district. Bill and Kath Butcher took over the farm in 1946 and it was passed on to Ellis and Margaret Butcher in 1971.
The property was named Fire Gully after two large bush fires in 1952 and 1970 that ravaged the gully which runs through the central block. The original farming activity on the plot was as a dairy and then as a beef farm. The first vines were planted in 1988 and the plantings extended in 1992 and 1997.
Ellis and Margaret Butcher became involved with the original pioneers in the wine industry in Margaret River in 1969 and helped plant and manage various premier vineyards in the area. Fire Gully now comprises 150 acres of fertile soil located in the heart of the renowned Margaret River region.
In 1998 Dr Michael Peterkin of Pierro purchased the nearby Fire Gully property and now manages the vineyard with the previous owners Ellis and Margaret Butcher. Fire Gully is one of the most beautiful and unique properties in Willyabrup and the range of wines produced from the vines there are truly delightful.
The Fire Gully wines express the very essence of Margaret River regionality and quality and are recognised for consistent excellence with each passing vintage.